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Showing posts from May, 2025

Why WhatsApp Marketing is Getting Tougher in 2025 – And What Your Business Can Do About It

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  Over the past few years, WhatsApp has transformed from a personal messaging app to one of the most powerful platforms for business communication. However, as more brands started using it for marketing, WhatsApp — owned by Meta — has introduced a series of restrictions to ensure the platform remains a trusted and safe space for users. If you’re wondering why your promotional messages aren’t reaching users anymore, or why campaigns that once worked are now getting blocked or priced higher — you’re not alone. Here’s what’s changing, why it’s happening, and how you can adapt using tools like   Picky Assist’s Conversational Funnel . The Reality: WhatsApp Marketing is No Longer “Easy” For years, marketers looked at WhatsApp as an untapped goldmine for direct marketing — a shortcut to customers’ most personal device. But Meta is putting an end to unchecked promotional messaging. Here’s how: 1. Opt-In is Mandatory WhatsApp now strictly requires that users  explicitly opt-in ...

How to Recover a Blocked WhatsApp Account and Avoid Future Bans

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  Getting your WhatsApp Business API number blocked can severely disrupt communication and customer experience. Whether you’re using WhatsApp for sales, support, or marketing, a ban can bring operations to a halt. This guide walks you through the exact steps to recover a blocked number and essential tips to avoid getting blocked again—especially if you’re using automation tools or broadcasting messages. Why WhatsApp Business Numbers Get Blocked WhatsApp actively monitors usage patterns and enforces strict policies. Here are the most common reasons for blocks: High User Complaints : Customers reporting your messages as spam. Messaging Without Opt-In : Sending promotional content without prior user consent. Use of Unauthorized Tools : Using unofficial APIs or automation tools. Poor Message Quality : Sending irrelevant, repetitive, or low-value content. Violation of Business Policies : Sharing prohibited content or misleading offers. Exceeding Messaging Limits : Rapid scaling without ...