WhatsApp Marketing Playbook for All Festive & Special Occasions
Festivals and special occasions are more than just celebrations; they are a prime time for businesses to connect with their audience and drive sales. Leveraging WhatsApp during these periods enables businesses to engage directly with their customers in a personal and effective manner. From personalized greetings to exclusive festive offers, WhatsApp can be your go-to platform to stay top-of-mind during these high-traffic times.
Upcoming Major Festivals Around the World in 2024
Here is the list of major festivals from September to December 2024
| Month | Festival | Date | Countries/Regions | Spending Categories |
|---|---|---|---|---|
| September | Mid-Autumn Festival | September 29, 2024 | China, Vietnam, Taiwan | Mooncakes, lanterns, family gatherings, gifts |
| October | Diwali | October 31, 2024 | India, Nepal, Malaysia, Singapore, global Hindu communities | Sweets, gifts, home decor, clothing, gold, electronics, fireworks |
| Halloween | October 31, 2024 | USA, Canada, UK, Ireland, parts of Europe | Costumes, candy, decorations, themed events | |
| November | Thanksgiving | November 28, 2024 | USA, Canada (October in Canada) | Food, travel, Black Friday sales, gifts |
| Black Friday | November 29, 2024 | Global | Electronics, fashion, home appliances, general retail sales | |
| Cyber Monday | December 2, 2024 | Global | Online shopping, tech, fashion, digital goods | |
| December | Hanukkah | December 25 – January 2, 2025 | Jewish communities worldwide | Gifts, candles, decorations, food |
| Christmas | December 25, 2024 | Global | Gifts, decor, travel, food, entertainment | |
| Boxing Day | December 26, 2024 | UK, Australia, Canada, New Zealand | Retail sales, electronics, fashion, home items | |
| New Year’s Eve | December 31, 2024 | Global | Parties, travel, food, drinks, fireworks |
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