WhatsApp Business Platform Pricing Updates Effective from 1st November 2024: A Simplified Approach

WhatsApp Business Platform is introducing significant changes to its pricing structure, aiming to create a more transparent, competitive, and value-aligned environment for businesses and customers alike. These updates will simplify pricing, encourage high-quality messaging experiences, and align pricing with the value delivered. Free Service Conversation & Utility Template Messages from 1st November 2024 onwards Finally, the WhatsApp team listened to feedback from their partners and customers and made significant changes to their service conversation and utility template messages within the service conversation window. Free service conversations: To promote better customer service, service conversations will be free within the 24-hour customer service window. This encourages businesses to be readily available for their customers and utilize AI-enabled conversational experiences, create a WhatsApp Chatbot Flow or leverage with AI-Powered Agent with Picky Assist Smart Rep...