WhatsApp Pricing Changes Effective August 1, 2024 What Businesses Need to Know

Meta has announced significant pricing adjustments for WhatsApp messages, set to take effect from August 1, 2024. These changes will impact the cost of messages across different categories, with notable reductions for utility and authentication messages and increases for marketing messages. This blog provides an overview of these changes, their implications for businesses, and how Picky Assist can help you navigate this new pricing landscape. Key Dates Utility Category Pricing : Decreasing from August 1, 2024. Marketing Category Pricing : Increasing from October 1, 2024. Future Adjustments : Pricing will now change more frequently, approximately every quarter, with a notice period of one month. Price Change Impact Utility Message Price Reduction (August 1, 2024) India: 67% decrease Brazil: 77% decrease Mexico: 62% decrease Saudi Arabia: 54% decrease UAE: 21% decrease Marketing Message Price Increase (October 1, 2024) India: 8% increase Saudi Arabia: 12% increase UAE: 13% increase...