Why WhatsApp Marketing is Getting Tougher in 2025 – And What Your Business Can Do About It
Over the past few years, WhatsApp has transformed from a personal messaging app to one of the most powerful platforms for business communication. However, as more brands started using it for marketing, WhatsApp — owned by Meta — has introduced a series of restrictions to ensure the platform remains a trusted and safe space for users. If you’re wondering why your promotional messages aren’t reaching users anymore, or why campaigns that once worked are now getting blocked or priced higher — you’re not alone. Here’s what’s changing, why it’s happening, and how you can adapt using tools like Picky Assist’s Conversational Funnel . The Reality: WhatsApp Marketing is No Longer “Easy” For years, marketers looked at WhatsApp as an untapped goldmine for direct marketing — a shortcut to customers’ most personal device. But Meta is putting an end to unchecked promotional messaging. Here’s how: 1. Opt-In is Mandatory WhatsApp now strictly requires that users explicitly opt-in ...