Why WhatsApp is the Future of Selling Online in India – And What Your Business Should Do About It
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In 2025, the way people shop and interact with brands in India is changing faster than ever. Traditional websites and mobile apps are no longer enough to keep up with the modern consumer. Here’s a surprising fact: India has over 65 crore active users on messaging platforms like WhatsApp, Messenger, and Instagram. But only 20 crore people shop online . This gap is a wake-up call for businesses still relying on outdated strategies. 📉 The Problem: Your Website Isn’t Enough Many businesses believe having a website is all they need for online success. But today’s consumer behavior tells a different story. Most customers spend their time chatting, scrolling, and sharing on messaging apps — not browsing product pages. This is why websites often fail to convert leads into customers. 💬 The Shift: Conversational Commerce is Taking Over The modern customer wants quick answers, personal interaction, and simple buying processes. This has given rise to conversational commerce — selling di...