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Showing posts from November, 2024

How to Apply for a WhatsApp Business API Green Tick: A Comprehensive Guide

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  WhatsApp Business API  has become a powerful tool for businesses to communicate with their customers directly and efficiently. However, to unlock the full potential of this platform, businesses must obtain a WhatsApp Business API Provider. This provider will help you set up your WhatsApp Business API and apply for a green tick verification badge What is a WhatsApp Business API Green Tick? A WhatsApp Business API green tick verification badge is a visual indicator that verifies the authenticity of a business account. It helps build trust with customers and ensures that they are communicating with the legitimate business. Why Should You Apply for a Green Tick? Enhanced Brand Credibility : A green tick badge instantly establishes trust and credibility with your customers. Increased Customer Confidence : Verified accounts are more likely to be trusted and engaged with. Expanded Features:  Verified accounts often have access to additional features and capabilities. Improved ...

Case Study on Empowering IVF Clinics with Business Automation through Picky Assist

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  IVF Market Summary In vitro fertilization (IVF) clinics and hospitals form a significant part of the growing fertility industry. The global IVF market is projected to reach billions, with an increasing number of couples opting for assisted reproductive technologies due to rising infertility rates, lifestyle changes, and later family planning. The IVF market has also been driven by technological advancements, increased awareness, and supportive government initiatives. The  global IVF services market size was valued at $19.6 billion in 2023 , and is projected to reach $47.9 Billion by 2033, growing at a CAGR of 9.3% Challenges Faced by IVF Clinics and Hospitals However, despite growing demand, IVF clinics and hospitals face several operational and business challenges that impede their ability to scale effectively and provide top-notch patient experiences. These challenges include lead leakage, high operational costs, patient dropouts, and the difficulty of managing a large num...

Why Conversational CRM’s are the future ?

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  Customer Relationship Management  (CRM) systems have undergone significant evolution, from simple contact databases to sophisticated platforms that streamline sales, marketing, and customer service. The future of CRM lies in the advent of Conversational CRMs, which leverage artificial intelligence (AI),  chatbots , and natural language processing (NLP) to engage with customers in real time. This article explores the history of CRM, its evolution, current trends, and how conversational CRM will shape the future of customer interactions, going far beyond data entry to become the single source of truth capable of engaging, selling, and supporting customers. 1. History of CRM: From Rolodexes to AI-Driven Systems The origins of CRM can be traced back to the pre-digital era when businesses relied on physical Rolodexes and manual record-keeping to maintain customer contact information. As technology advanced, CRM systems emerged as software tools in the 1980s and 1990s, focusi...